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Advertising film production · São Paulo

Your production department, on demand

For agencies without in-house production, producers who need backup, brands that produce directly and production companies shooting in Brazil. We get the idea, sort out budget, schedule and crew, and deliver more than the budget promises.

We have produced for
PfizerNovo NordiskMorgan StanleyGuaraná AntarcticaAmstelSearaSuvinilEMSRock in RioWeWork
With the team you have

However your team is set up

Bring us the idea, even if the brief is still a draft. We take care of the rest.

01

For agencies without a production department

We turn the creative idea into a workable job, budget it, hire the crew and see it through to delivery.

02

For producers who need backup

We take the job on end to end and you only step in to approve.

03

For brands producing without an agency

We help with the brief, budget the job and deliver the film ready for every channel.

04

For production companies shooting in Brazil

Locations, crew, permits and logistics with people who know the Brazilian set.

Get a quote
Production service

Shooting in Brazil?

We are your local production partner, from the first budget to the wrap.

  • Locations & permits
  • Local crew
  • Casting
  • Logistics

Serviced: Novo Nordisk · Morgan Stanley · Belmond

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The method

Gataria EffectThe big picture

Earth seen from the Moon, photo from the Apollo 8 mission
Transmission · Apollo 8 · 12.24.1968

From space, astronauts see the whole Earth at once, and what matters becomes obvious. It is called the Overview Effect.

We bring that view to every job: everyone sees the whole project, from budget to delivery, on our own platform.

BespokeHyper-customizedHigh-touch
How we work →

Films that made it off the page

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Mariana Sierra, founder of Gataria
About

Founded by someone who knows production from the inside

Mariana Sierra has 16 years in creative production, with projects recognized at some of the most prestigious advertising festivals in the world. Her leadership began at VICE Brasil, where she shaped the video department and launched branded content production in the country.

At Sunset, she set up creative production for brands such as Seara and Nextel and led the audiovisual work for the Spotify launch in Brazil. She helped found the country’s first YouTube lab, at Pueri Domus with 301.yt, produced original web series for Refinery29 and was Photo & Video Manager at Netflix Brasil.

At Gataria, she offers production, video consulting and the set-up of in-house production departments, with clients such as DM9, TracyLocke and Catraca Livre.

2013since
300+projects delivered
51awards and shortlists
Read her story
What people say about Mariana

From people who have worked with her

“Mari faced a big challenge when she joined Netflix’s photo and video team: getting to grips with the company culture quickly while already delivering important work and leading strategy. She played that double role with grace, bringing lightness, creativity and excellent execution.”

Nana Caetano · Senior Manager, Public Relations Brazil, Netflix

“A superb creator and executive producer. She can bring together and manage the best professionals to deliver an excellent film for your brand, on any platform.”

Chico Pedreira · Executive Producer, Prodigo Films

“She has the knowledge, experience and resources to deliver a production of any scale. She is also sensitive, with a real ability to understand characters and narratives to improve the structure of the production.”

David Feinberg · Film & TV Editor, VICE & Refinery29

“An excellent professional! Dedicated, fast and a high achiever. At Netflix, she made a positive impact on the business by creating strategies and content to promote Brazilian productions.”

Jorge Soares · Sr Manager Photo & AV Brazil, Netflix

“Extremely competent and dedicated, always focused on delivering the best result and exceeding expectations. Organized and with a great technical eye, she makes a difference and becomes a reference on every project.”

Rafael Guaranha · Marketing & Creative Strategy Director, 99

“If you want a producer with knowledge, experience and sensitivity, I recommend Mariana. On top of all that, she is a great partner: determined and competent.”

André Kovadloff · Creative Director, BFerraz

“Tireless, she spares no effort to deliver the best, beyond expectations. A professional like few others.”

José Luiz de Carvalho Oliveira · Owner, Máquina de Ideias

“An extremely competent, organized producer, much loved by the crews. She is very good with people, and working with her is always easy-going.”

Paula Zakia · Partner and Client Services Director, Audioink

“An excellent professional: focused, committed and hands-on. She truly lives by the saying ‘mission given is mission accomplished’.”

Guto Cappio · President, Sunset DDB

“Her leadership in running projects makes her a professional contact I want to keep for life. Highly recommended.”

Diego Kobayashi · Project manager and audiovisual producer

“From the very first contact, I was impressed by her proactivity and punctuality, essential qualities for a producer. Highly recommended!”

Duca Mendes · Head of Production and Post-production

Translated from Portuguese.

Have a project in mind?

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✕Project workspace screen, enlarged